Saturday, January 17, 2015

China exceeded 320 million set-top boxes to maintain for every 100 households on average have increased by 10 sets the amount of set-top boxes



   China exceeded 320 million set-top boxes to maintain for every 100 households on average have increased by 10 sets the amount of set-top boxes





     According to the research data show that as of the end of September 2014, China set-topbox market holdings exceeded 320 million units, compared to the end of 2013, an increase of over 44 million, an increase of 15.7% to reach reached; research analysts believe that China is still in the set-top box market boom cycle, to maintain a high growth rate; cable, satellite set-top box market continued to grow steadily; SARFT affected macroeconomic policies, Internet set-top box market in the second half of 2014 quarter into the wait period and adjustment period, the market has shrunk dramatically, but the volume just below the cable, market activity remains high.



With the development of Internet terminals, set-top box type diversified development trend, the number of households in China 430 million base, research data show that China's per one hundred homes have a set-top box user number reached 75 units, compared to 2013 (65 units) enhance the 10 units, set-top boxes have rates continue to increase; and with the set-top boxes support more diverse, more user-selectable range, every 100 households have set-top boxes will continue to increase the proportion, such as education, games for sale highlights of the box for its professionalism, exclusivity and other more attractive to some users of all ages, not just the user's home set-top box to watch the show, and was given more roles.




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